SEM
2.0: for the pros, by the pros
Need search engine marketing discussion with a
higher
signal-to-noise ratio? Try SEM 2.0, the successor to I-Search Digest.
Metasearch engines go behind
the scenes to gather the top search results based on your keyword
search from the various search engines, and return the results
with the source identified.
In addition to featuring normal
search results, PPC engines allow sites to bid on their placement
by paying a certain amount every time a searcher clicks on
their link.
Web directories differ from search
engines in that search engines are populated by search engine
robots that find and index sites, whereas directories are populated
by human beings who make editorial decisions.
There are thousands of vertical,
or specialty, search engines that focus only on a certain topic.
Oftentimes, if you are looking for highly specific information,
these engines will find what you need.