Ever since the rise of social media sites like Slashdot, Digg, Reddit and their myriad clones, those little badge icons and the accompanying invocations from publishers for their visitors to Labels: bookmarks, social media, social networking
Witness the post footer template that our good friends at Search Engine Land are sporting now in the screenshot below. I sure hope no more social media / bookmark sharing / social networks pop up any time soon, 'cause social media fatigue is setting in with me.
As I'm sure Bryan Eisenberg would agree, when you have so many calls to action packed together so tightly, you're less likely to achieve the desired outcome. Maybe publishers should start picking the most popular social sites in their verticals. Or maybe the inevitable shakeout of social sites will make it all a moot point.
Posted by Cory Kleinschmidt
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