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Friday, December 04, 2009
Alan Middleton is quoted as saying that a famous TV campaign accelerated the decline of the Labatt 50 brand in the 1980's. That being the same Alan Middleton who was president of the company that created the campaign. (scroll down to the part about "Me and the boys and our 50.")
Actually, Middleton is an always-quotable source who seems to know his stuff. As a prof, it's really a strength that he's willing to tell the truth. You can bet he wouldn't have said it as head of his agency. Labels: advertising, brands
Posted by
Andrew Goodman
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