Presumably to stem the flow of unnecessary duplication, Google has announced the retirement of its homegrown pay-per-action beta. Now, advertisers and publishers will be able to sign up through something called the Google Affiliate Network (formerly branded Performics).
Google aptly points out that this service has been in operation since 1998. That this project is ready to go so soon indicates a significant degree of value lurking inside DoubleClick that may not have been readily apparent to us observers looking at the hefty acquisition pricetag.
A postscript on Google's post clarifies that the service is only available for US advertisers and publishers. As with similar exciting services like AdWords geotargeting options, Yahoo Panama, and so on, the rest of the planet will just have to wait (or set up a US address).
Google seems like it's ready to take another swipe at competitors like Commission Junction and Amazon Associates: this time with a product that went prime-time years ago.
Posted by Andrew Goodman
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