At Yahoo India, product managers have created a variation on search results pages called Glue Pages. Instead of just search results, the idea is to put together a richer page of different kinds of info.
There's nothing particularly new in that. Companies like Ask, Mahalo, and... Google have experimented with how to present mixed or blended results pages.
It sounds somewhat exciting when you first hear about it, but there's really no evidence that such pages are in fact better, or what we as searchers are really looking for. So it's nice to hear that this will be a localized experiment. Experiments are great, but let's not get crazy and overestimate people's appetite for these kinds of pages.
Posted by Andrew Goodman
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