Don't quote me on this -- if they hand me a free appletini at a party I'll still guzzle it -- but I have to agree with this Valleywag post about Pay-Per-Post. Labels: online pr, pay-per-post, stink
Online PR is so fertile and important a field, it's growing as companies grasp its subtleties. As with the lower-order concept of inbound linking, people who want to package it up in an icky way try to take over the field. If a client asks me to do online PR for them, I have every intention of saying no if they want me to emply Pay-Per-Post type services. Talk about shooting yourself in the foot, using a service to enhance a corporate reputation and then having to face the inevitable firestorm of controversy when the public finds out that you paid a bunch of bloggers $28 to post about how great your breakfast cereal is.
Subtlety is king when it comes to public relations.
Posted by Andrew Goodman
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