We have a great keynote speaker now confirmed for SES Toronto, June 12-13 (the premier event for search engine marketing professionals) - Seth Godin. The first 600 through the door will even get a complimentary copy of Seth's new book, The Dip. Labels: search engine marketing toronto, ses toronto, seth godin, the dip
Don't miss it! This will be the fourth and undoubtedly the best yet Search Engine Strategies conference in Canada. Along with Seth's food for thought, there is a full lineup of fundamental topics (SEO Don't's, Myths and Scams; Meet the Crawlers) and cutting edge tips (Get Dugg!; Perfecting Paid Listings) on tap. There's even a track called "Let's Make Some Money," in case anyone forgets the purpose of marketing. :)
Posted by Andrew Goodman
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Thursday, April 05, 2007
OK, so I promised a riff on Seth Godin's new book, The Dip. Now that he's pointing to the The Dip blog, looks like a good time to say something. Labels: hockey skills, the dip
But I probably shouldn't! I mean, the book isn't even out yet! This brings to mind the time I hadn't read Jurgen Habermas' A Theory of Communicative Action, Vol I, and I said to the professor: "but I *think* his main point in this chapter is probably...".... and the prof said "nope, not even close."
Anyhoo, based on the advance notice, The Dip appears to be about the dark period you go through when retrenching, rebuilding, rethinking, and reinvesting in something better. In the business world, it means your results will have to get worse before they get better. The alternative is a slide into mediocrity, something many folks are all too contented with - because they fear change, challenge, pain, and also excellence.
It's an old story, of course. Free traders sold us on the benefits of certain economic policies that led to rapid deindustrialization in some areas, before a rebound in productivity. They were right, sort of.
If you're going to motivate people to accept these Dips, you'd better have a helluva nice pot of gold, end of rainbow story.
So I got to thinking about many such Dip-like phenomena. And my mind wandered - of course! - to sports analogies.
It's common nowadays to hear about a top golfer like Tiger Woods "rebuilding his swing." Remember how Tiger both went in for knee surgery and rebuilt his swing, and his results went into a kind of trough (for him). And now, he's back better than ever? Meanwhile, there's Todd Hamilton still plugging away with no driving distance, no mental fortitude for Sunday, and a killer short game that won him the British open and sometimes lets him make a cut, hoping to get lucky one weekend... but in the meantime having trouble climbing out of 153rd on the money list.
Then again, maybe I should read the book first.
Posted by Andrew Goodman
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Tuesday, April 03, 2007
Rich Skrenta and Topix squarely faced up to the fact that there has to be life beyond a lifeless SEO strategy with a lot of topical pages getting a lot of site visitors. The pages have to be good, or why bother? Labels: citizen journalism, the dip, topix
So they went through an agonizing rethink, and re-emerged with a community news focus driven by citizen journalists. The growth has been phenomenal. For empty topics, one of their lead engineers even came up with a so-called "Roboblogger" to seed them. A Roboblogger! Only in America!
The retrench and rethink is the only way to emerge from mediocrity and remarkability, IMHO.
I'm put in mind of Seth Godin's hot new book, The Dip. I'm in the midst of a couple of Dips myself at the moment, which explains why, as they say, posting has been light.
I'll add a riff on Seth's stuff... and one on citizen journalism... in the next couple of posts.
Posted by Andrew Goodman
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