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Wednesday, July 22, 2009

Long Live Zappos

Zappos is a great company. I know folks in ecommerce who model their very own "customer obsession" after Zappos'. So as for the Amazon acquisition: it couldn't have happened to a nicer company.

And you just have to love Tony Hsieh's "CEO letter". Especially the part at the end where he models a typical question:

"Q: I'm a business/financial reporter. Can you talk like a banker and use fancy-sounding language that we can print in a business publication?"

The answer, of course, is less interesting:

"Zappos is an online footwear category leader and Amazon believes Zappos is the right team with a unique culture, proven track record, and the experience to become a leading soft goods company; Zappos' customer service obsession reinforces Amazonís mission to be the earth's most customer-centric company; Great brand, strong vendor relationships, broad selection, large active and repeat customer base; Amazon believes Zappos is a great business -- growing, profitable and positive cash flow; Accelerate combined companies' scale and growth trajectory in the shoe, apparel and accessories space; Significant synergy opportunities, including technology, marketing, and possible international expansion."

And he goes on:

"Q. Can you talk like a laywer now?"

A unique culture, indeed.

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