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Wednesday, August 27, 2008

Infinite Regression Awards 2008

The Reggies are back.

Oh -- perhaps I should explain in case they're not quite a household name yet.

It's time for the annual installment of the Infinite Regression Awards. We're handing out the hardware to the best self-referrers in search, Web 2.0 and beyond. Ever since the movie Scream broke down the rules of horror as it unfolded on the screen back in '96, deconstructing one's self has been oh-so chic.

Without further ado, Traffick presents to you the Reggies.

Best ad for ads – Google AdWords.com. I guess they narrowly edged out Perry Marshall’s “Beat the AdWords System” in the bidding war for position 1. I once had that coveted spot...until my quality scores mysteriously went south, that is.

Best YouTube video about YouTube – the tutorial on how to add lightsabers to your movies. A must for aspiring filmmakers. Could be the difference between a thousand views and 10 million views for your video. Just ask this guy.

Best movie about a movieTropic Thunder. Left no stone unturned in offending every demographic possible. Plus it had those hilarious fake previews at the beginning!

Best Facebook group about Facebook: “Thanx to Facebook I’ve Been Reunited With Ppl I Never Wanted to See Again.” Funnily enough, most of the people I never want to see again have joined that group. Runners up: “All I Do is Check Facebook All Day,” “Facebook Killed MySpace.”

Best song about a song “Your Song” by Elton John still gets my mom every time.

Most Digged Story about Digg – search aficionados everywhere were hot and bothered over Google’s rumored acquisition of Digg.

Best blog about blogging about blogs: Technically, we posted last year on blogging about blogs. 2009 award for best blog about blogging about blogging about blogs, here we come!

Best departure from departing: Bill Gates. He’s retired like Brett Favre is retired.

Most overhyped story on overhype: the hype for The Dark Knight became a story of its own.

Best search results about search: I asked Powerset “what is Google?” It brought back plenty of info on Google, from analytics to PageRank, but Google Search conveniently fell to #8 on the results page.

Worst landing page about landing pages: Is it just me or is Ominture looking a bit cluttered?



Well, we better wrap the awards up before I start handing out awards for awards. Until next year!

Posted by Matt Larkin




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